Geneva, 26 May 2011 — At its 23rd meeting in Geneva on May 11 and 12, the Global Fund Board endorsed a Market-shaping Strategy - developed in extensive collaboration with implementers and other partners - that aims to optimize price, quality, design and sustainable supplies of health products. The strategy will initially be applied to antiretroviral medicines to treat AIDS. It aims to contribute to improved health outcomes, accelerate access to superior products and achieve significant cost savings. Under the strategy, the Global Fund will also prioritize strategic market interventions to sustain paediatric antiretroviral treatment, working with UNITAID and other partners.
 
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